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Shelf Life

Shelf Life

“As a bookseller, I loved Shelf Life for the chance to peer behind the curtain of Diwan, Nadia Wassef ’s bookstore—the way that the personal is inextricable from the professional, the way that failure and success are often lovers, the relationship between neighborhoods and books and life. Nadia’s story is for every business owner who has ever jumped without a net, and for every reader who has found solace in the aisles of a bookstore.” —Emma Straub, author of All Adults Here

Shelf Life is such a unique memoir about career, life, love, friendship, motherhood, and the impossibility of succeeding at all of them at the same time. It is the story of Diwan, the first modern bookstore in Cairo, which was opened by three women, one of whom penned this book. As a bookstore owner I found this fascinating. As a reader I found it fascinating. Blunt, honest, funny.” —Jenny Lawson, author of Broken (in the best possible way)

The warm and winning story of opening a modern bookstore where there were none, Shelf Life: Chronicles of a Cairo Bookseller recounts Nadia Wassef’s troubles and triumphs as a founder and manager of Cairo-based Diwan

The streets of Cairo make strange music: the echoing calls to prayer, the insults hurled between enraged drivers, the steady crescendo of horns honking, the shouts of street vendors, the television sets and radios blaring on every sidewalk. Nadia Wassef knows this song by heart.

In 2002, with her sister, Hind, and their friend Nihal, Wassef founded Diwan, a fiercely independent bookstore. They were three young women with no business degrees, no formal training, and nothing to lose. At the time, nothing like Diwan existed in Egypt. Culture was languishing under government mismanagement, and books were considered a luxury, not a necessity. Over the next decade, these women would contend with censors, chauvinists, critics, and one another in establishing Diwan as Cairo’s leading bookstore.

Frank, fresh, and very funny, Wassef’s memoir tells the story of this journey. Its eclectic cast of characters features Samir, the driver with CEO aspirations; the meditative and mythic Nihal; the cool but cutting Hind; the dictatorial and exacting Nadia, a self-proclaimed bitch to work with; the store’s impassioned regulars, including the demanding Dr. Medhat; and the many people, mostly men, who said Diwan would never succeed.

Shelf Life is a portrait of a country hurtling toward revolution, a feminist rallying cry, and an unapologetic crash course in running a business under the law of entropy. Above all, it is a celebration of the power of words to bring us home.